The thrilling competition of The Apprentice Series 19 has returned to BBC One and iPlayer, sparking excitement among fans and contestants alike. The reality show, notorious for its high-stakes business challenges, premiered its latest series on January 30, 2025, introducing 18 ambitious new candidates all vying for the coveted £250,000 investment from none other than Lord Alan Sugar himself.
This season, Lord Sugar continues to keep hopeful entrepreneurs on their toes with an array of daring tasks. The first episode opened with what can only be described as a crash course in creativity and business acumen, as candidates were tasked with organizing unforgettable Alpine tours in picturesque Austria. But that was just the beginning—then came the mind-bending challenge of creating virtual pop stars, requiring not only creative flair but also a keen sense for the latest digital trends.
Onboard to help Lord Sugar assess each candidate's performance are his well-known aides, Baroness Karen Brady and Tim Campbell MBE. Campbell, stepping in for Claude Littner who is recovering from an injury, brings his own invaluable insights as a former winner, making him a formidable figure in the boardroom.
With the competition heating up, the stakes are higher than ever. The tension is palpable as early eliminations hit candidates Emma, Aoibheann, and Carlo, sending a clear message that only the strongest will survive in this ruthless contest. This first batch of tasks has already begun to separate the wheat from the chaff, setting the stage for what promises to be an unforgettable season.
Fans of the show interested in joining the entrepreneurial fray next year will be out of luck, as applications for Series 20, set to air in 2026, have already closed in February 2025. But there’s more to look forward to—every Thursday at 9 pm, viewers can tune in to cheer or commiserate as one contestant gets the dreaded ‘You’re Fired!’ and see them share their side of the story on The Apprentice: You’re Fired! on BBC Two.
The Apprentice has always been a platform for trailblazers. Past victors like Rachel Woolford, who cleverly invested her winnings in a thriving fitness studio, and veteran Tim Campbell MBE, now guiding aspiring candidates as Lord Sugar's right-hand man, highlight the show’s enduring legacy.
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