Sainsbury's DEI push: 2028 targets, new programs, and what changes for staff and shoppers
Sainsbury's is putting diversity, equity and inclusion at the core of its strategy, with 2028 targets for senior leadership: 50% women and 15% ethnically diverse representation. The retailer is at 42% and 11.3% today. Programs include Accelerate YOU, pronouns and phonetics on badges, free period products, and a £1m supplier scheme for Black founders. It’s a mix of hiring changes, leadership accountability, store design, and product choices.
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