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Tag: brand identity

Jaguar Rebrand Marks Bold Leap Toward Electric Future—Blasts Past Iconic Cat Logo
Jul, 2 2025

Jaguar Rebrand Marks Bold Leap Toward Electric Future—Blasts Past Iconic Cat Logo

Jaguar's 2024 overhaul ditches its famous leaping cat in favor of a sleek minimalist look, driving the luxury automaker toward an all-electric lineup by 2026. The brand faces criticism for alienating traditional fans, raising debate over the risk and reward of such a dramatic shift.

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