The Return of Aldi’s Swiss Mountain Bar
If you love chocolate but flinch at Toblerone’s price tag, Aldi’s making your day. The Swiss Mountain Bar is back in stores, and it’s louder, bigger, and tastier than last year. Aldi fans have snapped up these bars, with comparisons to the iconic Toblerone flying across social media—some say it’s even better. The relaunch comes at a time when folks are looking to treat themselves without breaking the bank, and Aldi seems to know exactly what its shoppers crave.
What’s driving this sweet frenzy? For starters, Aldi hasn't just brought back the usual Milk Chocolate version—a crowd favorite with creamy Swiss chocolate and chunks of honey and almond nougat. This time, they’ve expanded the lineup with two new flavors: Blonde Chocolate, which gives off a rich, caramelized white chocolate vibe, and Milk Chocolate Fruit & Nut with bits of crunchy nuts and chewy dried fruit. The classic’s still front and center, but these newcomers are turning heads, especially for anyone who finds regular Toblerone a bit bland after all these years.
Quality, Price, and the Aldi Hype
One thing that stands out is the price point. The bigger, 400g bar lands at £3.79—a clear 24% cheaper than a comparable Toblerone, according to Aldi. Not everyone needs a massive chocolate triangle, though, so there’s also a 100g bar at £1.49. Both sizes come in the Specially Selected range, so you get Fairtrade-certified Swiss chocolate without paying luxury-brand prices. For families and chocoholics alike, that’s a hard deal to beat.
A glimpse at the Aldi Shoppers UK Facebook Group paints a picture of die-hard fans practically hunting these bars down every time there’s a restock. There’s plenty of debate: does the Swiss Mountain Bar edge out the classic Toblerone for taste and texture? Comments from the group hint at a split, but many agree Aldi’s version walks the line well—it nails that signature nougat chew and honey sweetness, and the blonde chocolate option brings something new to the table for those who like sweeter snacks.
A cool bit of history: the product started as Swiss Delice and was eventually picked up by Frey, a Swiss chocolate company that’s no stranger to supermarket hits. The look and feel resemble Toblerone—down to the iconic, mountain-peak chunks—but Aldi’s bar isn’t a straight-up copy. It’s more of a tribute, one that covers the essential chocolate cravings while putting a twist on the original formula.
When Aldi put these bars back on shelves in November 2023, they sold steadily through the holidays and saw quick restocks in early 2024. The trend hasn’t faded. The Fruit & Nut version, with crunchy almonds and bursts of dried berries, is delightfully different, while the Blonde Chocolate appeals to anyone who lives for white chocolate. And if you missed the initial hype, keep an eye out—fans tend to swoop in quickly, so they don’t last long.
The Swiss Mountain Bar isn’t just a cheaper chocolate bar—it’s proof that supermarket own-brands keep getting bolder, blending affordability with genuine quality. Judging by the rabid online fan base and constant sell-outs, Aldi clearly has a hit on its hands this year.
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